This article is about the panel discussion, progress made in a year and next steps we should make to promote African Cuisine.
World Jollof Rice Day is all about marketing West Africa.
Let's cook, eat and share jollof all day is a foodies marketing slogan. Just as the words give us this day our daily bread is about marketing for the ancient bakers. Marketing is about designing and communicating a message about your services or products which has a need or a want. This has become easier in the digital age.
Monday August 22nd is World Jollof Rice Day. Mark the date down in your African diary – August 22nd, use the hashtag #worldjollofriceday; use the hashtag #jollofgate for outraged comments and jokes; use #jollofricematters for social commentary; use #jollofwars for competition between nations on social media. Cook, eat and share jollof all day.