African food is no longer just about cooking jollof rice, we are now in the midst of serious entrepreneurs expanding culinary ideas and turning African food into a serious business. The global African food movement is everywhere, today we touch down in the Netherlands and invite you to meet Ebere Akadiri founder of Atarofoods.com. Ataro foods provide training and advisory on West African foods, consulting in restaurant development, and help develop a food processing supply chain for organisations interested in market developments in West Africa.
Engaged African adult and children desire a different story that is for them. They want female characters that would become icons to the African girl growing up to give them something to aspire to that they too can be heroes and it’s not an all male field. Black teenagers need black superheroes role models, a champion and more.
This articles gives marketing and promotional ideas for African and Caribbean people in the diaspora looking to start a business or enter the food (popups, supperclubs and restaurant) sector. This article refers to the London market but can be applied to other cities in the UK and the markets of the US.