Happy World Jollof Rice Day! Chosan is an independent producer of a range of 100% natural, organic drinks bursting with the flavours of hibiscus and superfruit, baobab. Here at Chosan, we are big fans of West Africa’s most famous dish. Our own name ‘Chosan’ means cultural heritage in Wolof, the language that the very name jollof rice is derived from. There is much debate about the origins of jollof rice and as the name comes from the Senegambia region we heartily stake our claim!
West Africa Cooks is campaigning to make World Jollof Rice Day a United Nations International Day. Well World Jollof Rice Day has global reach, media interest and the public engaged. You may laugh but through popular foods you can start the conversation off with everyone and carry this through into the *next UN day which is talking about humanity, human rights and African people.
World Jollof Rice Day is all about marketing West Africa.
Let's cook, eat and share jollof all day is a foodies marketing slogan. Just as the words give us this day our daily bread is about marketing for the ancient bakers. Marketing is about designing and communicating a message about your services or products which has a need or a want. This has become easier in the digital age.