Exactly a year ago, I had a vision to 'Bring Nigerian Street Food To A Global Market' and proudly launched Tee's Food Corner at the 'African Food and Drink Takeover at Africa Utopia, Southbank. It was such an amazing feeling to have so many people from all different cultures and walks of life enjoying some of our delicious street food that I grew up eating. This year, due to popular demand, we are adding the beloved Jollof Rice and other equally delicious meals to our menu alongside our street food offerings.
You have sent your emails out, you have a lovely flyer, the date is booked and your menu is set. It is three weeks till your event date and you have only sold a few tickets. You ask yourself. What am I going to do? Why are my African supperclub tickets not selling?
So the questions we are going to ask are where are your
World Jollof Rice Day is all about marketing West Africa.
Let's cook, eat and share jollof all day is a foodies marketing slogan. Just as the words give us this day our daily bread is about marketing for the ancient bakers. Marketing is about designing and communicating a message about your services or products which has a need or a want. This has become easier in the digital age.