A couple of weeks ago in Belsize Park, I stumbled across the pepperandstew range outside Budgens. I was pleasantly surprised to find an African food product with none of the slap-dash labeling, awful contrasting colours and a grinning, fat 'mammy' type face staring back at me. This product brands itself in a style up there with Pataks, Uncle Ben and others. Finally I thought to myself, someone out there has taken the time to nurture and transform the way African food products are branded and produced.