This articles gives marketing and promotional ideas for African and Caribbean people in the diaspora looking to start a business or enter the food (popups, supperclubs and restaurant) sector. This article refers to the London market but can be applied to other cities in the UK and the markets of the US.
In another universe out there David Cameron and Barack Obama hosted a West African cook in place of the stale old English sausage and burger barbecue for US and British veterans in the Rose Garden in Downing Street, London.
The feast included real West African food, chicken jollof rice, okra, plaintain and egusi spinach. The British and American veterans and members of the armed forces loved it. "Who needs an British bbq when you can have cassava leaves and beans akra" said one Scottish sailor.