Monday August 22nd is World Jollof Rice Day
Count Down
See World Jollof Rice Day 2016
Count Down
See World Jollof Rice Day 2016
Count Down
Happy World Jollof Rice Day! Chosan is an independent producer of a range of 100% natural, organic drinks bursting with the flavours of hibiscus and superfruit, baobab. Here at Chosan, we are big fans of West Africa’s most famous dish. Our own name ‘Chosan’ means cultural heritage in Wolof, the language that the very name jollof rice is derived from. There is much debate about the origins of jollof rice and as the name comes from the Senegambia region we heartily stake our claim!
West Africa Cooks is campaigning to make World Jollof Rice Day a United Nations International Day. Well World Jollof Rice Day has global reach, media interest and the public engaged. You may laugh but through popular foods you can start the conversation off with everyone and carry this through into the *next UN day which is talking about humanity, human rights and African people.
#WorldJollofRiceDay is on August 22. Read My favourite Jollof tales by inspirational cook and author Patti Gyapomaa Sloley.
Jollof is West Africa's culinary gift to the world with a flavour all its own. It represents what paella is to Spain, Risotto is to Italy and Biriyani is to India. Packed with flavour it serves as an elegant centrepiece and a real feast for the eyes at birthday parties, christenings, weddings... at all celebrations!
World Jollof Rice Day is all about marketing West Africa. Let's cook, eat and share jollof all day
is a foodies marketing slogan. Just as the words give us this day our daily bread is about marketing for the ancient bakers. Marketing is about designing and communicating a message about your services or products which has a need or a want. This has become easier in the digital age.
Pay-Me Oliver makes the best jollof rice in the world and you did nothing to stop him. This is no joke. Do a search on jollof rice and see who comes top. The fat-tongued school cook Oliver has built an empire with his celebrity status, he earns a small fortune by regurgitating recipe books. He comes out top of the list of results. So #jollofgate is it a conspiracy?
Monday August 22nd is World Jollof Rice Day. Mark the date down in your African diary – August 22nd, use the hashtag #worldjollofriceday; use the hashtag #jollofgate for outraged comments and jokes; use #jollofricematters for social commentary; use #jollofwars for competition between nations on social media. Cook, eat and share jollof all day.