This articles gives marketing and promotional ideas for African and Caribbean people in the diaspora looking to start a business or enter the food (popups, supperclubs and restaurant) sector. This article refers to the London market but can be applied to other cities in the UK and the markets of the US.
What rum brands are there on the market?
Rum is an alcoholic spirit drink that is very much on trend in western markets today particularly drinkers are asking for golden and dark rums. Captain Morgan, Bacardi and Appletons are some of the many top rum brands people are enjoying in bars around the world and buying to take home. These rums are great on there own as a sipping drink, perfect mixed and features in many classic cocktails.
This article is about rum, sugar and human property; a tapestry of trade woven into the histories of the Caribbean, Britain, America and Africa.
Trade In Africans
African slaves were purchased with rum — slaves were purchased from African chiefs and shipped to the Caribbean to harvest sugar cane, which was turned to molasses and then rum, which was then shipped back to Africa to purchase more slaves.