Not many consumers who drink coffee know about the history of their money drink and it connection to Africa. If you ask a person today about coffee the first thing that may come into their mind is Italian espresso or latte with a french croissant. Not many people know that the coffee bean has a history beyond Europe and the Americas.
This articles gives marketing and promotional ideas for African and Caribbean people in the diaspora looking to start a business or enter the food (popups, supperclubs and restaurant) sector. This article refers to the London market but can be applied to other cities in the UK and the markets of the US.
What rum brands are there on the market?
Rum is an alcoholic spirit drink that is very much on trend in western markets today particularly drinkers are asking for golden and dark rums. Captain Morgan, Bacardi and Appletons are some of the many top rum brands people are enjoying in bars around the world and buying to take home. These rums are great on there own as a sipping drink, perfect mixed and features in many classic cocktails.