Not many consumers who drink coffee know about the history of their money drink and it connection to Africa. If you ask a person today about coffee the first thing that may come into their mind is Italian espresso or latte with a french croissant. Not many people know that the coffee bean has a history beyond Europe and the Americas.
A great ten days in Addis Ababa, Ethiopia, East Africa to start the new decade 2020. This is the country where coffee comes from. Specifically the wonders of the wild Ethiopian mountains. The very popular drink drunk everyday on mas is made by beans and the coffee plant is grown and originated from this part of the world. It is the area where you will find the most diverse coffee plant varieties. The word ‘coffee’ derives from ‘Kafa’, a region in south west Ethiopia.
When you think of coffee what comes to mind? Espresso culture in a southern European country, a high street coffee chain or a traded† commodity. What about a female run coffee company that’s empowering African female farmers one bean a time. Farmers to Queens.