cooking food

Today's dining experience is no longer just about having great food and drink. It's all about creating unique experiences that the modern day foodie can rave about to their followers and friends by documenting on social media accounts like Instagram, Facebook and Twitter. It's all about differentiation. The modern day chefs and cooks of the generation now have to be aware of this new reality and give their foodie public what they want.

Before you get into the kitchen and start baking, take a minute or so to read through some useful advice that will help ensure your homemade cakes are as delicious and lovely as the ones in our shops. Baking is fun and you don't have to be an expert to do it, just get to know the basics, prepare yourself with the right ingredients and equipment, and your cakes will be perfect! Even if you're well-practised at baking, our tips and shortcuts can help save time and make your cakes even better, so read on for some wise words from the professional bakers.