West Africa Cooks is campaigning to make World Jollof Rice Day a United Nations International Day. Well World Jollof Rice Day has global reach, media interest and the public engaged. You may laugh but through popular foods you can start the conversation off with everyone and carry this through into the *next UN day which is talking about humanity, human rights and African people.
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World Jollof Rice Day is all about marketing West Africa.
Let's cook, eat and share jollof all day is a foodies marketing slogan. Just as the words give us this day our daily bread is about marketing for the ancient bakers. Marketing is about designing and communicating a message about your services or products which has a need or a want. This has become easier in the digital age.
Pay-Me Oliver makes the best jollof rice in the world and you did nothing to stop him. This is no joke. Do a search on jollof rice and see who comes top. The fat-tongued school cook Oliver has built an empire with his celebrity status, he earns a small fortune by regurgitating recipe books. He comes out top of the list of results. So #jollofgate is it a conspiracy?